Route 19 · Freetown + remote · since 2019

Brands that
refuse to whisper.

Poda, our mascot: a grinning yellow minibus

So we built a studio that shouts.

Studio Poda is a brand and digital studio from Freetown. We make identities, websites, packaging and campaigns for companies with something to say. Bright paint, big letters, room for everybody.

See the work Hop in →

We say hello in Krio, Yoruba, Twi and English, and work across Freetown, London, Lagos, New York, Accra and Toronto.

What we do
(when we’re not stuck in traffic):

We take brands from a napkin sketch to the side of a bus. Names, logos, labels, websites and launches, all drawn in house with five paints and no stock photos. Then we ship it on the day we said.

Brand identity
Name check, logo, colour, type and a rulebook your team will actually open.
6–8 wks
Websites
Designed and built, fast on a phone in Freetown traffic, easy for you to update.
8–12 wks
Packaging
Labels, boxes and bags that win the shelf, the stall and the unboxing video.
4–6 wks
Campaigns & social
Launches, posters, radio and posts people forward to the family group chat.
3–6 wks
Illustration & motion
Flat, bright, outlined art and short loops, drawn in house.
2–4 wks
Naming
Names that work in Krio, English and on a crowded shop sign.
2–3 wks

So hop on. The work is right behind us.

Stop 01 · the work

Work that
moves people.

All 24 projects →

Juice brand · Freetown · 2025 Papayo A market stall juice, now in 41 shops. Name, bottle and launch.

Radio station · Freetown · 2025 Tok Radio A station identity you can hear in the logo.

E-commerce · Freetown · 2024 Luma Market The market, online, delivered by okada.

Transit app · Freetown · 2026 City Loop Every poda-poda route on one map.

Sneaker label · Freetown · 2025 Krio Kicks A drop campaign that sold out the first run.

Clients include Papayo, Tok Radio, Luma Market, Ferry & Fern, Mamie’s Kitchen, Bendu Swim, Kola Kola, City Loop, Krio Kicks, Salone Sound, Okada Express, Bintumani Water.

Stop 02 · how a trip works

From pick-up
to drop-off.

Week 1
Pick-up
A call and a workshop. We learn the business, the people it serves and what has to change.
Week 2
The route
A one-page plan: the idea, the work list, the stops and a fixed price. Nothing starts until you sign it.
Every Friday
The ride
Weekly stops where you see real work, not slides. You steer; we drive.
Launch day
Drop-off
Every file you own, plus a handover so your team keeps it loud without us.

Stop 03 · the crew

Since this is a bus,
meet the drivers.

Eight seats. All taken. Spread across six cities, sharing one very loud group chat.

Kadi

Creative Director · Freetown

Started the garage. Still has the only key.
Prince

Producer · Freetown

Knows where every project is. And every lunch order.
Sia

Illustrator · Freetown

Draws everything. Refuses a sixth colour.
Tombo

Developer · Accra

Makes sites load on a borrowed phone.
Fatts

Strategist · London

Asks the awkward question in week one. You’ll thank him in week six.
Bintu

Designer · Freetown

Lines things up. Notices when you didn’t.
Osa

Motion · Lagos

Makes logos pull off like a bus at a green light.
Yeama

Copywriter · Toronto

Names your product before lunch. In three languages.