12 stories · notes from the back seat
Overheard
on the bus.
How we work, what we got wrong, and what we learn making brands in six cities at once.
Featured · Process
Why we design for the street first
If a sign works at ten metres in Freetown traffic, it works on a phone in Toronto. The reverse is never true.
Kadi · 2 min read · Sep 2026
- Process1 min The one-week stall test Before we name anything, we stand where it gets sold and listen. Fatts · Aug 2026
- Craft1 min Five paints, no photos How a limit became the studio’s look, and why we kept it. Sia · Jul 2026
- Culture1 min Krio is a design brief Writing for a language that lives out loud. Yeama · Jul 2026
- Process1 min Quoting by the route, not the hour Fixed prices made our clients braver and our weeks calmer. Prince · Jun 2026
- Craft1 min Motion that survives slow data Animations under 40 KB that still feel like a bus pulling off. Osa · May 2026
- Culture1 min Six cities, one crew Working across Freetown, London and Toronto time without losing sleep. Kadi · Apr 2026
- Craft1 min Websites for an empty data bundle Pages that load on a borrowed phone at the end of the month. Tombo · Mar 2026
- Process1 min What we got wrong on City Loop Three things we would do differently, and the one we got right. Bintu · Feb 2026
- Culture1 min Hand-painted signs taught us type A walk down Kissy Road with a notebook. Sia · Jan 2026
- Craft1 min Packaging that travels Designing a label for a bottle that crosses an ocean in a suitcase. Bintu · Dec 2025
- Process1 min The garage rule If it doesn’t move people, it doesn’t leave. How we kill our darlings. Kadi · Nov 2025