The garage rule

If it doesn’t move people, it doesn’t leave. How we kill our darlings.

Kadi, Creative Director1 min read · November 20, 2025

A yellow poda-poda minibus painted ALL ABOARD, with luggage on the roof

Our one rule is painted above the door: if it doesn’t move people, it doesn’t leave the garage.

Every Friday we pin the week’s work up and ask one question about each piece. Does it move anybody? If the answer is a shrug, it stays behind, however long it took.

Process

Keep riding

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