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Krio is a design brief

Writing for a language that lives out loud.

Yeama, Copywriter1 min read · July 9, 2026
A yellow poda-poda minibus painted ALL ABOARD, with luggage on the roof

Krio is a language that lives out loud: on bus panels, in songs, in the way a trader calls you over. Writing for it means writing for the ear first.

Yeama tests every line by saying it across the room. If it doesn’t land in Krio, English and the street, it goes back on the wall.

Keep riding

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