Quoting by the route, not the hour

Fixed prices made our clients braver and our weeks calmer.

Prince, Producer1 min read · June 18, 2026

A yellow poda-poda minibus painted ALL ABOARD, with luggage on the roof

We stopped billing by the hour in 2021. Every project now has a fixed fare, agreed before anyone gets on.

Clients stopped worrying about the meter and started asking braver questions. We stopped padding timesheets and started finishing early. Everybody won.

Process

Keep riding

Process2 min Why we design for the street first If a sign works at ten metres in Freetown traffic, it works on a phone in Toronto. The reverse is never true. Kadi · Sep 2026 Process1 min The one-week stall test Before we name anything, we stand where it gets sold and listen. Fatts · Aug 2026 Craft1 min Five paints, no photos How a limit became the studio’s look, and why we kept it. Sia · Jul 2026