Six cities, one crew

Working across Freetown, London and Toronto time without losing sleep.

Kadi, Creative Director1 min read · April 16, 2026

A yellow poda-poda minibus painted ALL ABOARD, with luggage on the roof

Freetown, London, Lagos, Accra, Toronto and New York clients means somebody is always awake. We keep two overlapping hours a day for the whole crew and protect them like a bus timetable.

Everything else happens in writing. Long messages, short meetings, and one very loud group chat.

Culture

Keep riding

Process2 min Why we design for the street first If a sign works at ten metres in Freetown traffic, it works on a phone in Toronto. The reverse is never true. Kadi · Sep 2026 Process1 min The one-week stall test Before we name anything, we stand where it gets sold and listen. Fatts · Aug 2026 Craft1 min Five paints, no photos How a limit became the studio’s look, and why we kept it. Sia · Jul 2026